Executive, Marketing

Responsibilities:

• Plan, develop and drive the Go-to-Market plan for Beauty and Personal Care

• Conceptualise and execute on marketing campaigns, product life cycle and commercial innovation for launches

• Analyse consumer trends, market research on competitors, market best practices to build successful strategies and define target audience

• Create analytics data and extract key insight for future campaign development and go to market strategies, complete with formal proposals and recommendations

• Set and monitor sales forecast to actual sales and stock level for the monthly promotion include preparing of various sales reports and presentation slides

• Provide direction to Communication to implement and ensuring the alignment of communication and messaging of new product content

• Plan and execute product events/ rallies with expert speakers to enhance ABOs’ experience, knowledge and selling skills on Artistry products

• Plan and organize Artistry Beauty Experience program.

• Handle feedback/complaints

• Plan and propose for promotion premium, packaging and folders.

Requirements:-

• Min. bachelor’s degree in marketing/business with min 5 years of marketing experience/related beauty experience
• Good working knowledge/experience of brand/marketing principles
• Effectively bilingual (English & Mandarin) to support ABO/APC