Responsibilities:

• Device, execute, analyze and reporting of in-house market research findings to support local market Enterprise growth
• Sourcing of internal and external research data as well as extracting business data to support in the development of business solutions that address business needs
• Monitor environmental trend, consumer dynamic, competitive landscape and adjacent industries movements; and provide consistent update to the team
• Provide supporting analysis Perform preliminary research and analysis to marketing in structuring brand building, product positioning and development, portfolio opportunity, value proposition, pricing strategy, business partnership, competitive intelligence, consumer demand and track marketing activities performance
• Comprehend and articulate Able to understand the ABO business sentiment, strengths and challenges at different levels and provide thought and/or idea during brainstorming meetings provide rational recommendation
• Support marketing planner in analysis and identify the gap of expectation and satisfaction of APC to influence business in developing proposing relevant strategy actionable plan to continuously improve their shopping experience
• Key point of contact in dealing with research agency from project briefing, pitching, proposal evaluation, budget negotiation, research execution, internal co-ordination, progress monitoring, analysis and reporting that answers business and research objectives
• Lead Support ad-hoc internal business data extraction request from marketing

Requirements:

• Degree in BA / Marketing / Sociology / Psychology - Market Research,  Marketing or related field, Statistics, Int’l Business or – Sociology with 2- 3 relevant experience
• Knowledge on principles, practices, analysis procedures and software of quantitative and qualitative market research
• Seasoned in quantitative analysis data software (SPSS, Qualtrics, M/S Excel, OBIEE, SQL etc)
• Experienced in qualitative moderating and insightful reporting skill
• Analytical skills in custom market research and internal business data tracking