Manager, Communications

Job Purpose & Key Responsibilities:

• Strategic Planning: Support and collaborate to develop and implement comprehensive communication strategies that align with the organization's goals and objectives. This includes defining key messages and target audiences for both online and offline channels. Jointly develop short-term and long-term strategies (AOP / LRBP) with a strong understanding of the products, competition, industry, marketing goals and objectives.

• Brand Management: Ensuring consistency in how the organization is portrayed to the public, whether through its website, social media, digital or print materials. This involves maintaining and enhancing the organization's brand identity. Lead in translating the brand value and product strategy into valuable content that attracts the targeted audience.

• General Communications: Manage communication strategies both internally and externally, ensuring that the organization's messages are clear, consistent, and aligned with its objectives and values. Supporting all functions on external communication with ABO/APC. This can involve newsletters, social messages, emails, whatapp and other internal communication channels.

• Content Creation: Work with various shakeholders to spearhead in creating unique and creative digital contents to stand out and be distinguished from the competitors. Direct the development of creative digital communications plans with schedules, priorities, responsibilities, and briefs; identifying key influencers and channels that will increase online visibility and support business goals. Lead the creation of content for various communication channels, which can include writing, graphic design, video production, translation and more.

• Online Presence: Collaborate with eComm to manage the organization's online presence, including websites, social media accounts, email marketing, search engine optimization (SEO), content marketing and other digital channels. This involves creating and curating content, engaging with the online community, and monitoring online reputation.

• Offline Communication: Overseeing offline communication efforts, such as brochures, flyers, events, and public relations campaigns.

• Crisis Management Communication: Collaborate with Corp affair or other stakeholders on crisis management that helps to maintain trust, mitigate negative impacts, and protect the reputation of an organization during challenging times. It also includes monitoring and responding to social media conversations and addressing concerns or misinformation circulating online. During the crisis mgmt, it requires careful planning, quick decision-making, and a proactive approach to managing communication across various platforms and stakeholders.

• Data and Analytics: Using data and analytics to evaluate the success of communication efforts and make data-driven decisions to improve strategies.

• Budget Management: Clearly define the communication objectives aligned with the overall organizational goals. To guide budget allocation toward activities that directly contribute to achieving these objectives. Manage the budget for communication efforts, including allocating resources effectively and tracking expenses. Seek cost-effective solutions and negotiate with vendors or agencies for better deals. Monitor and Adjust allocation based on performance and changing needs. Assess ROI for communication initiatives and adjust budget allocation based on results.

• Stakeholder Engagement: Building and maintaining relationships with key internal stakeholders.

• Compliance and Legal Considerations: Ensuring that all communication efforts adhere to legal and regulatory requirements, particularly when dealing with sensitive information or in regulated industries.

Day-to-day Operational work:

• Supervise communications plans with schedules, priorities, responsibilities, and briefs;
• Oversee the social media accounts and all digital marketing channels (e.g. website, emails and social media) to ensure brand presence and consistency.
• Supervise campaign optimization in accordance with the digital marketing strategies and technical changes of the digital landscape, and analyze overall campaign performance and industry data, in order to suggest new techniques to maximize campaign performance.
• Monitor competition and look for opportunities to improve online content, considering SEO and Google Analytics.
• Develop and manage relationships with internal and external stakeholders in support of organization Social Commerce goals, specifically drive the organization digital technology integration plan to ensure adoption/adaption of tools and solutions.
• Work across internal teams to collaborate on cohesive online strategies, creative ideas, and communications opportunities.
• Manage Social Listening tool and reporting to ensure voice of customers are being heard and business take on-time actions.
• Measure ROI and KPIs, and prepare budget, as well as prepare an accurate report on the overall performance of marketing campaigns for leadership team.
• Supervise communication team for any operational related communication with Amway Business Owners.

Staff Management:

• Develop goals, objectives and performance expectations.
• Plan, assign, monitor and consult on subordinate’s work.
• Learn how subordinates work in order to find a way to work with them effectively.