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A career at Amway is a career in opportunity. At Amway, you can explore and grow, make a difference, and find success. Established in 1959, Amway is a multi-billion dollar company, and the world’s No. 1 direct selling business, according to the Direct Selling News Global 100. Amway is a center of health, skincare and home product innovation and top-selling, global brands. We manufacture and distribute 450+ consumer products. More than 17,000 employees worldwide support millions of Amway Business Owners who sell Amway products.

This role will be responsible to implement and improve e-business and shopping experience through various e-platforms (Web, Apps and other e-tools) in a more modern way to ABO & APC, which in turn support Amway in:

  • Shifting from a traditional business model to social commerce, moving towards a successful and sustainable A70
  • Assisting ABOs to pivot quickly in embracing digital environment and captivating new customers
  • Offering a trendy business platform that allows new ABOs to easily build a community of customers with speed and to make early profits

Key Responsibilities (eCommerce Experience):

  • Developing e-platform strategy that can improve browsing as well as purchase experience, which in turn allows ABOs to conduct business more effectively and APCs to consume products more conveniently
  • Developing long-term vision and design roadmap to optimized e-commerce experience
  • Lead to conduct benchmark exercises among industry leaders as well as other Amway affiliates to gather insights and best practices
  • Drive the e-commerce platform performance analysis and enhancement
  • Review insights, best practices, new social selling initiatives, etc and recommends best fit into the organization to enhance consumer’s frictionless purchase experience from registration to delivery and customer experience
  • Responsible to explore other social selling initiatives that are within Global direction that can attract customers to do business in a more modern way
  • Drive the corporate and/or applicable e-commerce initiatives implementation including end-to-end activities i.e. planning, budgeting, validating, executing action plans, post-mortem as well as main liaison to communicate/update stakeholders
  • Design and tailor the appropriate promotion plans/activities and communication to ABOs/customers promoting new e-commerce initiatives or experiences
  • Collaborate with Amway Global/Regional/Local Digital team to leverage on current business tools and IT to support e-commerce initiatives implementation
  • Main liaison to work with various functions in the organization to pre-launch GTM (go-to-market) activities including but not limited to covering engagement/communication with top leader ABO, generate socially attractive digital contents/testimonials, social commerce trainings that can provide the “wow moment” to ABOs
  • Drive the initiatives and coordinate with teams/functions in identifying ways/solutions to integrate current various Amway e-platform so that ABOs will have efficient online business environment to conduct businesses
  • Review and identify various pain points that could possibly exists in website/apps and work with different Global/Regional team to deliver and/or provide solutions
  • Accountable to develop documentations/governance/SOPs to enhance social service design and social selling experience that may include customer management, service management, customer care and others


This role will also be responsible to lead the Digital Communications team in developing the company’s communication plans/programs to support the company’s launches, promotions, campaigns, projects, business communications, etc. to ABO, APC or public. In support of company’s strategic objectives, ensure the Digital Communications team, create, design or deliver relevant communication messages and content, across all available digital platforms or communications channels.  


Key Responsibilities (Digital Communications):

To lead and manage the Digital Communications team in:

  • Develop communication plans/programs to support the company’s new launches, promotions, campaigns, project, business communications, etc. to ABO, customers or public.
  • Implement plans and deliver the key communication messages by utilizing the available channels/platforms of communications
  • Create and design a variety of communications materials/messages for external target audiences (e.g. ABOs, APCs)
  • Manage the content (including text, visuals, videos, etc.) information to ensure that the accuracy of communication content are disseminated through the proper channels and the objectives met
  • To ensure content are constantly updated with the latest information in all available digital platforms (including websites, microsites, mobile apps, etc.), in order to enhance the value of the communication contents
  • To manage the SOP/workflow in delivering the communication messages to the ABOs in a timely and orderly manner
  • To ensure the request of stakeholders are met in monthly periodicals such as monthly sNewsgram, direct email etc.
  • To ensure communication programs are implemented in line with budgets and aligns with company objectives

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