Headquarters
Welcome To West Michigan
West Michigan packs big-city ambition into small-town living. Grand Rapids drives the region with green-tech grit, Muskegon swaps skyline for Lake Michigan beaches, and Kalamazoo adds brainpower through its colleges and hospitals—all within an hour’s drive.
Beyond the stats, generosity runs deep—thanks to Amway’s founding families—and entrepreneurs thrive alongside global brands. Affordable homes, endless trails, and festivals for every season mean you can build a résumé and a life you love without choosing one over the other.
Ready to trade either-or for yes-and? West Michigan is waiting.
A Global Team of Passionate People
West Michigan packs big-city ambition into small-town living. Grand Rapids drives the region with green-tech grit, Muskegon swaps skyline for Lake Michigan beaches, and Kalamazoo adds brainpower through its colleges and hospitals—all within an hour’s drive.
Beyond the stats, generosity runs deep—thanks to Amway’s founding families—and entrepreneurs thrive alongside global brands. Affordable homes, endless trails, and festivals for every season mean you can build a résumé and a life you love without choosing one over the other.
Ready to trade either-or for yes-and? West Michigan is waiting.
Grand Rapids
Grand Rapids powers the region with its diverse industries, green-tech mindset, and “let’s-build-something-cool” spirit. Head west and Muskegon trades glass towers for sandy beaches and historic neighborhoods along Lake Michigan. Drift south to Kalamazoo and you’ll find a brainy hub of education, research, and top-tier healthcare wrapped in genuine community pride.
But stats only tell half the story. This is a place of open doors and open hearts, home to many faiths and a culture of giving sparked by Amway’s founding families—proof that generosity can scale as easily as any business plan.
Entrepreneurs, global powerhouses, and startup dreamers all set up shop here, anchored by companies like Amway and fueled by neighbors who root for each other’s success. Add affordable living, endless trails, and festivals for every season, and you’ve got the ideal launchpad for both careers and kayaks.
Grand Rapids
Grand Rapids powers the region with its diverse industries, green-tech mindset, and “let’s-build-something-cool” spirit. Head west and Muskegon trades glass towers for sandy beaches and historic neighborhoods along Lake Michigan. Drift south to Kalamazoo and you’ll find a brainy hub of education, research, and top-tier healthcare wrapped in genuine community pride.
But stats only tell half the story. This is a place of open doors and open hearts, home to many faiths and a culture of giving sparked by Amway’s founding families—proof that generosity can scale as easily as any business plan.
Entrepreneurs, global powerhouses, and startup dreamers all set up shop here, anchored by companies like Amway and fueled by neighbors who root for each other’s success. Add affordable living, endless trails, and festivals for every season, and you’ve got the ideal launchpad for both careers and kayaks.
Community
West Michigan is a community of friends, neighbors and peaceful living. We are a community of many faiths. We are a community transformed by the generosity of the Amway founding families. Their example sparked a culture of giving and continues to inspire us every day.
We are a community of entrepreneurs and global powerhouses, anchored by global companies like Amway.
Bottom line: if you’re looking for a region where you can build a résumé, a network, and a life you actually love—West Michigan is ready when you are.
To help showcase this, we have partnered with Hello West Michigan, a local organization dedicated to spotlighting our region as a fantastic place to live, work, and play. For more information, visit the Hello Michigan Website here
Community
West Michigan is a community of friends, neighbors and peaceful living. We are a community of many faiths. We are a community transformed by the generosity of the Amway founding families. Their example sparked a culture of giving and continues to inspire us every day.
We are a community of entrepreneurs and global powerhouses, anchored by global companies like Amway.
Bottom line: if you’re looking for a region where you can build a résumé, a network, and a life you actually love—West Michigan is ready when you are.
To help showcase this, we have partnered with Hello West Michigan, a local organization dedicated to spotlighting our region as a fantastic place to live, work, and play. For more information, visit the Hello Michigan Website here
Get Outdoors
Time for a little fresh air? You’re in the right place. Nationally-ranked beaches and golf courses, celebrated running events, bike races, triathlons, as well as boating, skiing, mountain biking, soccer, baseball, hockey, collegiate sports, hiking, and miles of recreational trails. Really? Yes! We really have too many outdoor amenities to name. The upside? West Michigan outdoor recreation is guaranteed to keep you, and everyone in your family, happily occupied in all four seasons.
Lake Michigan, beaches and inland waterways
Golf courses
Outdoor recreation
Parks and recreational areas
Get Outdoors
Time for a little fresh air? You’re in the right place. Nationally-ranked beaches and golf courses, celebrated running events, bike races, triathlons, as well as boating, skiing, mountain biking, soccer, baseball, hockey, collegiate sports, hiking, and miles of recreational trails. Really? Yes! We really have too many outdoor amenities to name. The upside? West Michigan outdoor recreation is guaranteed to keep you, and everyone in your family, happily occupied in all four seasons.
Lake Michigan, beaches and inland waterways
Golf courses
Outdoor recreation
Parks and recreational areas
Things To Do
Fun wears a lot of hats in West Michigan—and we’ve got one to fit every mood. Catch a concert or Griffins hockey game at Van Andel, take in Broadway hits at DeVos Hall, or wander five downtown museums in a single afternoon. Summer streets burst with multicultural festivals and marquee events; winter swaps them for ice rinks, snow sculptures, and holiday magic. Translation: boredom isn’t on the itinerary—so pick your vibe and dive in.
ArtPrize,
Van Andel Arena,
Frederik Meijer Gardens,
John Ball Zoo,
LaughFest
Professional hockey, basketball, baseball, and volleyball
- Grand Rapids Griffins (2013 and 2017 Calder Cup Champions!) (Affiliate of the Detroit Red Wings)
- Grand Rapids Gold (Affiliate of the Denver Nuggets)
- West Michigan Whitecaps (Affiliate of the Detroit Tigers)
- Grand Rapids Rise
- Coming in 2026 - MLS NEXT Pro Soccer Team coming to Amway Stadium (under construction in Grand Rapids)
Things To Do
Fun wears a lot of hats in West Michigan—and we’ve got one to fit every mood. Catch a concert or Griffins hockey game at Van Andel, take in Broadway hits at DeVos Hall, or wander five downtown museums in a single afternoon. Summer streets burst with multicultural festivals and marquee events; winter swaps them for ice rinks, snow sculptures, and holiday magic. Translation: boredom isn’t on the itinerary—so pick your vibe and dive in.
ArtPrize,
Van Andel Arena,
Frederik Meijer Gardens,
John Ball Zoo,
LaughFest
Professional hockey, basketball, baseball, and volleyball
- Grand Rapids Griffins (2013 and 2017 Calder Cup Champions!) (Affiliate of the Detroit Red Wings)
- Grand Rapids Gold (Affiliate of the Denver Nuggets)
- West Michigan Whitecaps (Affiliate of the Detroit Tigers)
- Grand Rapids Rise
- Coming in 2026 - MLS NEXT Pro Soccer Team coming to Amway Stadium (under construction in Grand Rapids)
Boutiques to Breweries
Foodies and shoppers, rejoice. We’ve got a plate with your name on it. Grand Rapids offers everything from sensational sushi to sweet potato fries, gourmet steakhouses, vegetarian awesomeness and seafood, to amazing pizza and bar favorites.
Almost everywhere you look, you’ll find quaint cafes, trendy eateries, upscale wine bars and breweries and more choices than we can list. Farmers’ markets can be found all across greater Grand Rapids, including one right across the street from our world headquarters. Area shopping boasts your favorite department stores all the way to trendy boutiques and chic niche shops.
Popular Local Restaurants
Shopping
Fulton Street Farmers Market
Grand Rapids Downtown Market
West Michigan Breweries
Boutiques and Breweries
Foodies and shoppers, rejoice. We’ve got a plate with your name on it. Grand Rapids offers everything from sensational sushi to sweet potato fries, gourmet steakhouses, vegetarian awesomeness and seafood, to amazing pizza and bar favorites.
Almost everywhere you look, you’ll find quaint cafes, trendy eateries, upscale wine bars and breweries and more choices than we can list. Farmers’ markets can be found all across greater Grand Rapids, including one right across the street from our world headquarters. Area shopping boasts your favorite department stores all the way to trendy boutiques and chic niche shops.
Popular Local Restaurants
Shopping
Fulton Street Farmers Market
Grand Rapids Downtown Market
West Michigan Breweries
-
West Michigan is a community of friends, neighbors and peaceful living. We are a community of many faiths. We are a community transformed by the generosity of the Amway founding families. Their example sparked a culture of giving and continues to inspire us every day.
We are a community of entrepreneurs and global powerhouses, anchored by global companies like Amway.
Time for a little fresh air? You’re in the right place. Nationally-ranked beaches and golf courses, celebrated running events, bike races, triathlons, as well as boating, skiing, mountain biking, soccer, baseball, hockey, collegiate sports, hiking, miles of recreational trails. Really? Yes! We really have too many outdoor amenities to name. The upside? West Michigan outdoor recreation is guaranteed to keep you, and everyone in your family, happily occupied in all four seasons.
Things To Do
Fun wears a lot of hats in West Michigan—and we’ve got one to fit every mood. Catch a concert or Griffins hockey game at Van Andel, take in Broadway hits at DeVos Hall, or wander five downtown museums in a single afternoon. Summer streets burst with multicultural festivals and marquee events; winter swaps them for ice rinks, snow sculptures, and holiday magic. Translation: boredom isn’t on the itinerary—so pick your vibe and dive in.
Professional hockey, basketball, baseball, and volleyball
- Grand Rapids Griffins (2013 and 2017 Calder Cup Champions!) (Affiliate of the Detroit Red Wings)
- Grand Rapids Gold (Affiliate of the Denver Nuggets)
- West Michigan Whitecaps (Affiliate of the Detroit Tigers)
- Grand Rapids Rise
- Coming in 2026 - MLS NEXT Pro Soccer Team coming to Amway Stadium (under construction in Grand Rapids)
Boutiques to Breweries
Foodies and shoppers, rejoice. We’ve got a plate with your name on it. Grand Rapids offers everything from sensational sushi to sweet potato fries, gourmet steakhouses, vegetarian awesomeness and seafood, to amazing pizza and bar favorites.
Almost everywhere you look, you’ll find quaint cafes, trendy eateries, upscale wine bars and breweries and more choices than we can list. Farmers’ markets can be found all across greater Grand Rapids, including one right across the street from our world headquarters. Area shopping boasts your favorite department stores all the way to trendy boutiques and chic niche shops.
West Michigan is a region where professional opportunity meets exceptional quality of life. Grand Rapids, the second-largest city in Michigan, is known for its strong economy, diverse industries, and commitment to innovation and sustainability. To the west, Muskegon offers a picturesque lakeshore lifestyle with access to Lake Michigan, historic neighborhoods, and a growing downtown. South of Grand Rapids, Kalamazoo is a hub for education, research, and healthcare, all set against a backdrop of cultural richness and community pride. With affordable living, access to nature, and a growing reputation as a destination for professionals and families alike, West Michigan is more than a place to live—it’s a place to thrive.