Head of Content
Date: May 22, 2025
Location: Cracow, Lesser Poland, PL, 31-154
Amway is the world’s #1 direct selling company and one of the largest family-owned businesses globally. Since 1959, we’ve been empowering people with innovative solutions and over 450 premium products in nutrition, beauty, and home care. Sold exclusively through our network of independent distributors and our webshop, our products help millions live healthier, more vibrant lives. With a presence in over 100 countries and $7.4 billion in revenue in 2024, Amway continues to lead the way. Our top brands? Nutrilite™ – the world’s #1 brand of vitamins and supplements, ARTISTRY™ – high-performance skincare and beauty, and eSpring™ – cutting-edge water filtration systems.
Job Purpose:
You will be an innovative and strategic Head of Content to lead our content strategy and execution across all Amway channels. This role requires a forward-thinking leader who not only excels in content creation and editorial direction but also leverages technology to enhance production, distribution, and performance measurement. You will oversee a multidisciplinary team and collaborate closely with marketing, sales, and tech stakeholders to deliver high-impact, data-driven content that drives engagement and growth.
Primary Responsibilities
· Develop and execute a comprehensive, tech-enabled content strategy aligned with business goals.
· Lead, mentor, and grow a high-performing team of writers, editors, and content creators.
· Implement and manage content technology tools (AI-assisted writing, automation, analytics platforms) to streamline workflows and boost content efficiency.
· Oversee content operations including calendars, publishing pipelines, and quality control across all channels.
· Use data, AI tools, and performance metrics to inform content decisions and continuously optimise content effectiveness.
· Ensure consistency in brand voice, messaging, and user experience across all touchpoints.
· Deliver content that aligns with user (ABO) insights
· Stay ahead of content trends and emerging technologies to maintain a competitive edge.
· Excellent writing, editing and communication abilities.
Leadership responsibilities
o Part of the Marketing Operations leadership team with core responsibilities in supporting the CMO in implementing an efficient End to End creation process.
o Support the CMO in infusing the right culture across the organisation, leading by example.
o Management and development of the team to grow.
o Key engagement with business partners leadership and our distributors.
Required Knowledge, Skills, Capabilities, and/or Related Experience:
· Strategic thinking and priority setting with a strong communication voice.
· Strong Commercial acumen.
· Leadership skills around managing differnet teams across multiple locations.
· Project management skills.
· Interfunctional team working skills.
· Creative and production process knowledge.
· Working with different brands, cultures and channels is key.
· Fluent in English.
· Willingness to travel across the region – 4 times per month.
What you can expect from us:
- Hybrid Work model (3 days from the office)
- Private medical care in LuxMed Group
- MyBenefit Cafeteria Platform (with Multisport card available)
- Group Life Insurance
- Additional day off for your Birthday
- Additional two days off per year for voluntary activities of your choice
- Employee discount for high-quality Amway products
- Annual Bonus depending on the yearly company and individual performance
- Various portfolio of internal and external trainings: professional certifications, access to the e-learning platform
- Possibility of growth within the organization
- International team environment
- Numerous company events and office initiatives
- Family atmosphere with no formal dress code
- Attractive office location in the heart of Krakow (High 5ive, Pawia street)