PRIMARY RESPONSIBILITIES:

• Work with Upline for develop PR strategic that support the corporate strategies through effective communication channels including public relations, advertising, online channel and event for sustainable Amway Brand’s credibility
• Design and propose PR journey to promote Amway credibility and create public awareness of Amway through various channels.
• Execute impactful PR campaign which include writing, editing and proof reading.
• Manage end-to-end corporate PR communications process including conceptualization, visuals, copywriting and production to ensure impactful PR material execution.
• Have a clear understanding of business requirements and strategies, in order to plan, design and create the favorable corporate communication to effectively reach the target audience for brand awareness following the company's direction.
• Recommend the creative and effective approaches to overcome communication challenges.
• Identify and implement a consistent PR plan to ensure information dissemination is conducted.
• Effectively manage the disseminations of information and message to the general public.
• Coordinate crisis communications to ensure accurate representation of corporate position
• Work collaboratively with other teams/functions to facilitate the successful delivery of brand campaigns or key initiatives, which may include responsible for creation, management and implementation of various strategic initiatives and so on.
• Plan, manage and coordinate with other divisions to implement campaigns and special activities.